In 2009 we knew there was need for cock ring fit improvement.  So we developed the SpeedShift ring, the first locking ring with 17 adjustments.   It had14 more adjustments then our competition.

We then questioned why rings had to always bind instead of just fit properly.  Silicone and TPR stretchy rings always bind because they need to be stretched to fit properly.

In 2013 we went back to the drawing board and developed a radical new sizing system for fixed rings.  The new sizing added 10 new sizes to the ring chart.  Now 0.1” increments versus the old 0.25” increments.

This was a big idea and required testing.  In 2014 we hired a third party company to run focus groups.  

We had to test:

Our new flat shape which would replace the old rounded shape

The stretchiness of the ring, so it could be easily put-on but also not be stretched during use

The sizing system to see if it really worked. We had made 14 sizes of rings.

Wonder what our 17 consumer testers had to say? Well, for starters, 15 chose sizes that were only available from Perfect Fit

Here's what else they had to say.

·        16 of 17 liked the rings they tested

·        17 of 17 liked the material... a lot!

·        15 of 17 said the degree of stretchiness was "just right"

·        How does it feel? 5 said "amazing" and 10 said "great"

·        15 of 17 felt that the unique profile made a difference in level of comfort

·        16 of 17 found a size that fit them, perfectly

And the PRESS Agree!